Why This Research Matters
For importers, wholesalers, distributors, and fabricators, understanding which quartz colors lead demand is a competitive advantage.
Choosing the right color mix for your inventory or project lineup can directly impact:
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Market responsiveness: Meeting real-time design demands.
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Inventory turnover: Stocking what customers actually request.
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Profit margin: Prioritizing slabs that move faster and yield higher ROI.
What We Found
According to the KBDN survey, the market is showing clear trends in customer preferences.
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White and Cream tones continue to dominate, accounting for 45% of total interest across major markets. Their timeless appeal, light reflectivity, and adaptability make them the undisputed choice for both residential and commercial projects.
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Grey holds the second position with 24%, favored for its modern, minimalist tone that pairs easily with industrial and wood textures.
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The remaining spectrum — beige, brown, black, and veined variations — fills the balance, appealing to specific regional design cultures.
Our analysis is based on data from Google Trends, design community insights, and several proprietary sources. Each data point highlights the growing sophistication of end users, who now seek a balance between aesthetics, functionality, sustainability, and long-term value.
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